November 22

Ebony Jones (VP, Content) Named 2024 Women in Content Marketing Awards Winner

SoaSparkrk Foundry VP, Content Ebony Jones has been named a 2024 Women in Content Marketing Awards honoree! Ebony spearheads all media partnerships for The Campbell's Company portfolio of brands, and brings her positive energy (and ️‍🔥) to everything she does. We can't think of anyone else more deserving of this award! The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.hashtag

SOURCE: Women in Content Marketing Awards

Latest News

SOURCE: Beet.TV

August 19

Measuring Outcomes – The New Frontier in Media Attribution

At a morning panel during Beet.TV’s Global Leadership Summit: Data, Identity & Measurement, executives, including Spark Foundry Chief Investment Officer, Lisa Giacosa, discussed the evolution of media measurement. They highlighted a shift from simplistic demographic targeting and click-counting to more sophisticated, outcome-based approaches. Panelists emphasized the importance of leveraging advanced data and technology to focus on actual business outcomes, such as purchases, rather than mere reach or intent. The discussion touched on how AI is revolutionizing the industry, enabling more granular and efficient measurement tied to real-world results.

SOURCE: Campaign US

July 15

Pizza Hut becomes ‘official sponsor of dominoes’

Pizza Hut has revealed itself as the “‘official sponsor of dominoes” in a playful campaign launching its new brand platform “Together we pizza.” Media planning and buying was by Spark Foundry.

SOURCE:

July 11

Spark Foundry CEO, Sarah Kramer, Named a Campaign US 40 over 40 Honoree

Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior executives who have sustained successful and enduring careers in an industry where rising stars can burn out quickly.

A 20+ year veteran of Publicis Groupe, Sarah has continued to bolster Spark Foundry’s industry-leading position with impressive new business wins (13 new accounts totaling $1.65 billion in billings in 2023); a dedicated commitment to diversity, equity, and inclusion; continued investments in emerging technologies; and an expanding global footprint. She consistently brings the ️‍🔥 in everything she does and we are so proud to have Sarah as our leader!

SOURCE:

July 8

37 ad execs predict 2024 second half trends—and what they don’t want to see

Our Chief Investment Officer Lisa Giacosa and EVP of Commerce April Carlisle recently weighed in with Ad Age on what they don't want to see trending in the second half of 2024 hashtag

Lisa Giacosa, chief investment officer, Spark Foundry:
I’d like to see fewer walled gardens that claim ROI in their ecosystem without connecting the dots to all activity that has occurred to drive business outcomes. And no more discussion on cookie deprecation when we know how to solve it (ID-level data can unlock what is needed).

April Carlisle, executive VP, commerce, Spark Foundry
I’d like to see no more new retail media networks starting up. Clients are overwhelmed with the number and bifurcation of the retail media networks with separate walled gardens and measurement standards that don’t meet industry standards. Retail media has been a significant source of revenue for retailers, but overall marketer budgets are relatively flat in that space, so retail media networks are working fast to expand into upper funnel brand budgets and focus on non–endemic advertisers to continue their growth.