November 22

Ebony Jones (VP, Content) Named 2024 Women in Content Marketing Awards Winner

SoaSparkrk Foundry VP, Content Ebony Jones has been named a 2024 Women in Content Marketing Awards honoree! Ebony spearheads all media partnerships for The Campbell's Company portfolio of brands, and brings her positive energy (and ️‍🔥) to everything she does. We can't think of anyone else more deserving of this award! The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.hashtag

SOURCE: Women in Content Marketing Awards

Latest News

SOURCE: Ad Age

June 20

Macy’s celebrates summer in its first campaign from new CMO and agency

Six months after joining Macy’s as chief marketing officer, Sharon Otterman is unveiling her first campaign for the 166-year-old retailer. “Summer’s Greatest Hits,” which celebrates the season’s unpredictable moments, is the retailer’s first campaign created with Minneapolis-based agency Mono... Publicis Groupe’s Spark Foundry, as Macy’s media agency of record, handled media duties for the new campaign.

SOURCE: Beet.TV

June 13

Context’s Comeback: AI Brings Art and Science Back Together in Advertising

Once upon a time, it was the only ad-targeting game in town. But context in advertising was overtaken for a time by data, demographics and ethnographics.

Now, with the deprecation of cookies looming, contextual AI is coming back to the fore, helping advertisers understand not just who their audience is but also the environment and mindset in which they are receiving ads.

In this video interview with Beet.TV, Lisa Giacosa, Chief Investment Officer at Spark Foundry, welcomes context’s comeback.

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May 22

Campbell's “Joy Nights In” Campaign and Spark Foundry win Gold at WARC North America

Congratulations to Campbell's “Joy Nights In,” campaign for winning Gold at WARC North America! An incredible content collaboration between our hashtagclient, Campbell's, A&E Television partners, and Spark Foundry.

SOURCE: Ad Age

April 18

Southwest Airlines flexes its perk muscles in Gen Z focused-campaign

Southwest Airlines is showing off its flexible perks in its latest campaign from agencies Spark Foundry and GSD&M targeting both wanderlusters and Gen Z travelers. “Big Flex” launches Monday with several spots where travelers show off to friends, other travelers and resort staff how they can extend their stays by changing flights with no fees and how much they can pack for their trips.