Spark Foundry CEO, Sarah Kramer, Named a Campaign US 40 over 40 Honoree
Congratulations to our Global and US CEO Sarah Kramer on being recognized as a Campaign US 40 over 40 honoree! The 40 over 40 list honors 40 senior executives who have sustained successful and enduring careers in an industry where rising stars can burn out quickly.
A 20+ year veteran of Publicis Groupe, Sarah has continued to bolster Spark Foundry’s industry-leading position with impressive new business wins (13 new accounts totaling $1.65 billion in billings in 2023); a dedicated commitment to diversity, equity, and inclusion; continued investments in emerging technologies; and an expanding global footprint. She consistently brings the ️🔥 in everything she does and we are so proud to have Sarah as our leader!
Latest News
37 ad execs predict 2024 second half trends—and what they don’t want to see
Our Chief Investment Officer Lisa Giacosa and EVP of Commerce April Carlisle recently weighed in with Ad Age on what they don't want to see trending in the second half of 2024 hashtag
Lisa Giacosa, chief investment officer, Spark Foundry:
I’d like to see fewer walled gardens that claim ROI in their ecosystem without connecting the dots to all activity that has occurred to drive business outcomes. And no more discussion on cookie deprecation when we know how to solve it (ID-level data can unlock what is needed).
April Carlisle, executive VP, commerce, Spark Foundry
I’d like to see no more new retail media networks starting up. Clients are overwhelmed with the number and bifurcation of the retail media networks with separate walled gardens and measurement standards that don’t meet industry standards. Retail media has been a significant source of revenue for retailers, but overall marketer budgets are relatively flat in that space, so retail media networks are working fast to expand into upper funnel brand budgets and focus on non–endemic advertisers to continue their growth.
Campbell's “Joy Nights In” Campaign and Spark Foundry win Gold at WARC North America
Congratulations to Campbell's “Joy Nights In,” campaign for winning Gold at WARC North America! An incredible content collaboration between our hashtagclient, Campbell's, A&E Television partners, and Spark Foundry.
