December 11

Addressability Relies on Data Insights That Ensure Proper Targeting

Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.

SOURCE: Beet.TV

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SOURCE: Skai

December 10

Retail Media in 2025: Predictions From Industry Leaders

What's next for retail media? Our EVP, Commerce, April Carlisle shared: I believe 2025 will be the tipping point for retail media to be self-service vs. a managed service, which will finally enable retail media to be tagged, traceable, and optimized in real-time. We’ve seen the demand for the change over the last year, and it’s exactly what the industry needs in order to demonstrate performance and justify another year of significant asks for increased investment in retail media.

SOURCE: Women in Content Marketing Awards

November 22

Ebony Jones (VP, Content) Named 2024 Women in Content Marketing Awards Winner

SoaSparkrk Foundry VP, Content Ebony Jones has been named a 2024 Women in Content Marketing Awards honoree! Ebony spearheads all media partnerships for The Campbell's Company portfolio of brands, and brings her positive energy (and ️‍🔥) to everything she does. We can't think of anyone else more deserving of this award! The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.hashtag

SOURCE: AdExchanger

November 21

Addressable TV’s Slice Of The Advertising Pie Keeps Growing

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. Just over half of advertisers now call addressable TV a “must-buy” – up from 35% last year – and 63% say it played a role in their 2024-2025 upfront negotiations. Spark Chief Investment Officer, Lisa Giacosa, shared her thoughts on how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals.

SOURCE: PR Daily

November 14

Highlights from New York Women in Communications’ CommsWeek event

E.T. Franklin, global chief strategy officer and cultural fluency officer at Spark Foundry, told the audience that companies can’t just be silent and try to avoid picking a side in the fight for (and backlash against) DEI initiatives. “There’s no going back to a time when brands could play it safe and sit on the sidelines,” she said. “Audiences today demand to know where you stand. If your leadership isn’t ready to declare a position, they’re not prepared for the realities of today’s consumer expectations.”