Ebony Jones (VP, Content) Named 2024 Women in Content Marketing Awards Winner

SoaSparkrk Foundry VP, Content Ebony Jones has been named a 2024 Women in Content Marketing Awards honoree! Ebony spearheads all media partnerships for The Campbell's Company portfolio of brands, and brings her positive energy (and ️‍🔥) to everything she does. We can't think of anyone else more deserving of this award! The Women in Content Marketing Awards (WICMAs) recognize the outstanding work of inspiring and accomplished innovators, spotlighting specific achievements made by women and showcasing how they have positively impacted others—colleagues, clients, and the industry as a whole—through their leadership.

SOURCE: Women in Content Marketing Awards

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Addressable TV’s Slice Of The Advertising Pie Keeps Growing

Addressable TV’s Slice Of The Advertising Pie Keeps Growing

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys. But according to new findings released by Go Addressable and Advertiser Perceptions on Wednesday, adoption of addressable TV advertising has increased significantly. Just over half of advertisers now call addressable TV a “must-buy” – up from 35% last year – and 63% say it played a role in their 2024-2025 upfront negotiations. Spark Chief Investment Officer, Lisa Giacosa, shared her thoughts on how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals.

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SOURCE: PR Daily
Highlights from New York Women in Communications’ CommsWeek event

Highlights from New York Women in Communications’ CommsWeek event

E.T. Franklin, global chief strategy officer and cultural fluency officer at Spark Foundry, told the audience that companies can’t just be silent and try to avoid picking a side in the fight for (and backlash against) DEI initiatives. “There’s no going back to a time when brands could play it safe and sit on the sidelines,” she said. “Audiences today demand to know where you stand. If your leadership isn’t ready to declare a position, they’re not prepared for the realities of today’s consumer expectations.”

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SOURCE: Beet.TV
Think Different About Retail Media: Spark Foundry’s Giacosa

Think Different About Retail Media: Spark Foundry’s Giacosa

In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront." "Rather than thinking about a consumer and a shopper, we see the human that is both of those things,” said Giacosa, Chief Investment Officer of Publicis Media’s Spark Foundry, in this video interview with Beet.TV contributor Rob Williams.

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SOURCE: Ad Age
Watch Barbie’s first campaign from 72andSunny

Watch Barbie’s first campaign from 72andSunny

More than a year after its “Barbie” movie pop-culture takeover, Barbie is gearing up for more growth with a new brand campaign. The Mattel-owned brand’s new “Give Limitless Possibilities” brand film showcases how the toy can deliver the adventures, potential and confidence that parents desire for their children. The 75-second video is Barbie’s first with creative agency 72andSunny. Barbie’s in-house media team worked with Spark Foundry in the U.S. and Canada.

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