December 11

Addressability Relies on Data Insights That Ensure Proper Targeting

Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.

SOURCE: Beet.TV

Latest News

SOURCE: Campaign US

January 5

REVEALED: The Campaign US 2023 Agency Of The Year Shortlist

Excited to share that Spark Foundry has been selected as a finalist for the Campaign US 2023 Agency of the Year shortlist. We look forward to learning more in March! 

SOURCE: The Drum

December 21

Industry Leaders Offer 2023 Predictions: Talent Turmoil, Data Reckoning, Web3 Woes

April Carlisle, EVP of Commerce, and Peter Sedlarcik, President of Data, Technology, Analytics & Insights, shared their 2023 predictions with The Drum.

SOURCE: The Media Leader

December 20

What Was The Most Significant Change In Media In 2022?

Our UK CEO Pete Edwards shares his thoughts with The Media Leader about how arguably the most important things to happen in 2022 were the things that didn’t happen.

SOURCE: Festival of Media North America Awards

December 8

Spark Foundry And Wendys Receive Three Festival Of Media North America Awards

We brought the heat to the Festival of Media North America Awards and won three awards for our work with our client The Wendy's Company! Our “Sir, This Wendy’s is a Morty’s” campaign received an honorable mention for Best Engagement Strategy and took the gold for both Best Integrated Campaign and Best Distribution and Amplification of Content.