December 11

Addressability Relies on Data Insights That Ensure Proper Targeting

Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.

SOURCE: Beet.TV

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May 22

Campbell's “Joy Nights In” Campaign and Spark Foundry win Gold at WARC North America

Congratulations to Campbell's “Joy Nights In,” campaign for winning Gold at WARC North America! An incredible content collaboration between our hashtagclient, Campbell's, A&E Television partners, and Spark Foundry.

SOURCE: Ad Age

April 18

Southwest Airlines flexes its perk muscles in Gen Z focused-campaign

Southwest Airlines is showing off its flexible perks in its latest campaign from agencies Spark Foundry and GSD&M targeting both wanderlusters and Gen Z travelers. “Big Flex” launches Monday with several spots where travelers show off to friends, other travelers and resort staff how they can extend their stays by changing flights with no fees and how much they can pack for their trips.

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April 9

Spark Foundry Receives "Structurally Sound" Distinction from Campaign US

Campaign US has awarded Spark Foundry with the "Structurally Sound" distinction in the 2024 Agency Performance Review. We were named "Structurally Sound" for demonstrating a healthy mix of new business and organic growth, diversified services, and strong retention of both clients and employees.

SOURCE: Vox Media

March 29

Art, Beats and Lyrics Marks 20th Anniversary with Captivating Documentary and Celebratory Tour Presented by Jack Daniel’s Tennessee Honey

Celebrating two decades of artistic innovation, Art, Beats + Lyrics (AB+L), the pioneering traveling art and music showcase presented by Jack Daniel’s Tennessee Honey, proudly commemorates its 20th anniversary. The milestone is marked by the premiere of the self-titled documentary, Art, Beats + Lyrics and a celebratory tour currently underway. The documentary that brings AB+L to life was a collaborative effort between Jack Daniel’s Tennessee Honey, Cult Creative, Vox Creative, and Spark Foundry. AB+L has captivated audiences nationwide since its inception in Atlanta in 2004, amplifying the voices of emerging and renowned visual and musical artists while nurturing creative expression.