Addressability Relies on Data Insights That Ensure Proper Targeting
Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.
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Media Buying Briefing: The Way To Beat Bad AI? Anticipate Consumer Needs And Invest In Predictive Capabilities
As part of the ongoing industry conversation about Generative AI, Spark Foundry’s VP, Content Innovation, Andy Maskin recently shared his thoughts on how AI can become a force for good in the ecosystem. Check out the story by Digiday's Antoinette Siu.
