Pizza Hut has revealed itself as the “‘official sponsor of dominoes” in a playful campaign launching its new brand platform “Together we pizza.” Media planning and buying was by Spark Foundry.
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Addressability Relies on Data Insights That Ensure Proper Targeting
Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.
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SOURCE: Beet.TV
Think Different About Retail Media: Spark Foundry’s Giacosa
In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront." "Rather than thinking about a consumer and a shopper, we see the human that is both of those things,” said Giacosa, Chief Investment Officer of Publicis Media’s Spark Foundry, in this video interview with Beet.TV contributor Rob Williams.
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SOURCE: Ad Age
Watch Barbie’s first campaign from 72andSunny
More than a year after its “Barbie” movie pop-culture takeover, Barbie is gearing up for more growth with a new brand campaign. The Mattel-owned brand’s new “Give Limitless Possibilities” brand film showcases how the toy can deliver the adventures, potential and confidence that parents desire for their children. The 75-second video is Barbie’s first with creative agency 72andSunny. Barbie’s in-house media team worked with Spark Foundry in the U.S. and Canada.
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