Addressability Relies on Data Insights That Ensure Proper Targeting
Addressable advertising is an important tool in helping marketers reach television audiences based on key criteria, providing enough precision to ensure campaigns are relevant to viewers. Accurate information about consumers underpins these vital media functions. Addressability is “about having that data layer and understanding that data becomes humans and humans are data, and being able to understand exactly who you’re targeting,” Lisa Giacosa, chief investment officer at Publicis Groupe’s Spark Foundry, said in this interview with Beet.TV.
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Kimberly-Clark appoints Publicis to handle US media
Kimberly-Clark, which owns Kleenex, Cottonelle, Huggies and other household and personal care brands, has appointed an integrated Publicis team to lead U.S. media planning and buying starting in 2024, a spokeswoman confirmed. The account will be handled by a bespoke solution called K-C One, which includes Epsilon, Spark Foundry, and Profitero. The appointment is an expansion of Kimberly-Clark’s relationship with Publicis, as it had already been working with Epsilon.
Spark Foundry and Leo Burnett Honored with Chicago State University Corporate Champion Award
We are honored to have received the Corporate Champion Award from Chicago State University and are grateful to have worked alongside Leo Burnett and the CSU community. Our partnership has allowed us to provide pro bono support for the rebranding of the University, as well as scholarships for CSU students who are interested in exploring the advertising industry. Thank you to Chicago State University for this incredible recognition. We look forward to continuing our partnership and helping to shape the future of the advertising industry together.
Kerry Hemmerich Named a She Runs It Changing the Game Honoree
Congratulations to our Chief Client & Operating Officer Kerry Hemmerich on being named a She Runs It Changing The Game honoree! Kerry and her fellow honorees are being recognized for challenging the status quo, pushing boundaries, and reimagining the way things are done.
Agencies expand their DEI goals and offer their expertise to clients
In recent years, agencies have sought to increase diversity, equity and inclusion efforts through hiring and training their workforce, building community partnerships, and quantifying their progress. Now, as some move beyond their own workforce diversity and internal programs, they are bringing that DEI expertise and strategy to clients via new offerings and services. Our Chief Strategy and Cultural Fluency Officer, E.T Franklin discusses cultural fluency, DEI programs, and PM's Once and For All Coalition.